As of 2025, Swimply has an estimated net worth of $180 million. The company generates annual sales revenue of over $31 million and continues to expand its user base and services internationally. Despite being rejected on Season 11 of Shark Tank, Swimply has grown into one of the most successful companies to emerge from the show without a deal. Notably, Airbnb recognized the potential of the business and invested $40 million to help scale its services.
What is Swimply?
Swimply is an online marketplace that allows private pool owners to rent out their pools to individuals or groups on an hourly basis. Founded in June 2018, the company offers a unique way for people without pools to enjoy swimming and recreation while giving pool owners a new source of income. Users can browse listings, check amenities, book pools, and pay directly through Swimply’s mobile app or website.
Swimply currently operates in the United States, Canada, and Australia. With over 26,000 pools and 17,000 courts listed, Swimply is redefining how people access recreational spaces. The company has also expanded into court rentals, allowing for tennis and basketball court bookings.
Swimply Revenue and Business Model
Swimply earns money by charging a 15% commission fee per booking. Pool owners set their hourly rates, which typically range between $20 to $275 per hour, depending on the location and features. Swimply facilitates more than 50,000 bookings per month and has served over 3 million consumers. Its daily earnings have reached $80,000, translating into tens of millions in annual revenue.
The company experienced a significant boost in popularity during the COVID-19 pandemic when public pools were closed, and people sought private alternatives. Many pool owners who lost jobs or income during the pandemic found Swimply to be a helpful financial solution.
Swimply Shark Tank Story
Swimply appeared on Shark Tank during Season 11, where co-founder Asher Weinberger pitched the idea to the sharks. Unfortunately, the pitch did not result in an investment. Despite this, the rejection turned out to be a blessing in disguise. The exposure from the show helped attract users, investors, and pool owners.
Following Shark Tank, Swimply focused on scaling its services, improving its technology, and expanding its geographical reach. In 2023, the company attracted a $40 million investment from Airbnb, which significantly boosted its valuation and resources.
Who Founded Swimply?
Swimply was co-founded by Bunim Laskin and Asher Weinberger. Asher, who later became the CEO, brought business acumen and vision to the platform. He studied business administration and also attended rabbinical school in Israel. Under his leadership, Swimply overcame early-stage hurdles and evolved into a thriving digital platform.
As of 2025, Asher Weinberger owns 45% of the company and reportedly draws an annual salary of $1 million.
Swimply Services and Features
Swimply allows users to:
- Search and book private pools or courts nearby
- Filter results based on location, amenities, pricing, and availability
- Choose between “family-friendly” or “party-friendly” pools
- Communicate with hosts directly through the app or website
- Enjoy host insurance coverage of up to $1 million in the U.S.
For hosts, Swimply offers a streamlined listing process, customer support, and insurance protection. The platform has empowered many homeowners to earn passive income through their unused backyards.
Swimply Global Reach
As of 2025, Swimply is operational in three countries:
- United States: The largest market with the majority of listings
- Canada: Rapidly growing, especially in urban areas
- Australia: Gaining traction with seasonal pool rentals
The company plans to expand into Europe and Asia in the near future as it continues to capture untapped markets.
Swimply Net Worth Growth
| Year | Net Worth |
|---|---|
| 2018 | $5 million |
| 2019 | $18 million |
| 2020 | $40 million |
| 2021 | $69 million |
| 2022 | $130 million |
| 2023 | $180 million |
| 2025 | $180 million (projected stable) |
Swimply Funding and Investors
Swimply raised significant capital over the years to fuel its growth. In 2024, Swimply secured $40 million in funding led by Airbnb and supported by venture capital firm Mayfield. Just seven months earlier, it had raised $10 million in a previous round. These investments are helping Swimply broaden its platform beyond pools and into other rentable backyard spaces.
Swimply Competitors
Though Swimply dominates its niche, it faces competition from:
- Surprise Pool Party
- TravelPerk (indirect)
- Vegeta
- Fair Harbor
Still, none have matched Swimply’s brand recognition or scale in the pool-rental space.
Is Swimply Still in Business in 2025?
Yes, Swimply is thriving in 2025. The company has not only survived initial doubts but has become a standout success story. The platform continues to grow its listings, customer base, and international operations. Swimply is actively developing new features to improve user experience and is exploring partnerships with hospitality brands.
Frequently Asked Questions
Who owns Swimply now?
Asher Weinberger is the CEO and owns 45% of the company.
How does Swimply make money?
Swimply takes a 15% commission fee from each pool or court booking.
Is Swimply available in my area?
Swimply currently operates in the U.S., Canada, and Australia, with plans for global expansion.
What is the average price of renting a pool on Swimply?
Hourly rental rates typically range from $20 to $275, depending on location and amenities.
Did Swimply get a deal on Shark Tank?
No, the company did not receive an investment on the show.
How much has Swimply raised in funding?
Swimply has raised over $50 million in total funding.
