Despite complaints about the exorbitant prices of jackets and T-shirts, Aryan Khan’s upscale streetwear line sold out in a single day. The collection was revealed by Aaryan on April 30 to tremendous expectation. His superstar father Shah Rukh Khan appeared in his first commercial, which served as his directing debut.
In his initial commercial for the streetwear company, Shah Rukh Khan posed with Aryan.
Following the collection’s release on April 30, Aaryan announced on May 1 that it had sold out. It said: “I appreciate the ride. We’ve all sold out. Watch this space for the next.” Aryan’s post was also reposted by Shah Rukh on his Instagram stories. Brand sold jackets for astronomical prices ($2 lakh) and T-shirts for $24,000. On social media, the brand received a lot of criticism for its exorbitant costs.
Numerous people voiced their displeasure at not being able to access the collection as soon as it appeared on the website. In order to clarify, the brand handle tweeted, “There is a ton of traffic coming through and people are checking out. Just be patient with us.” The clients were given access to it quite quickly.
Shah Rukh and Aryan initially interacted in the brand advertisement before the debut of the clothing line. The chalkboard gets cut off with a paintbrush soaked in crimson paint after Aryan makes several unsuccessful efforts at cutting out things like “timeless” on it. Shahrukh entered the room and noticed the blackboard as soon as he exited. He grabbed up a paintbrush and painted another slash to the letter X to represent the company name De-Yoval X on the chalkboard. Shah Rukh gazed into the camera and sat with a paintbrush in his hands as the commercial came to a conclusion.
Now that he has also written it, Aryan, 25, will direct his debut web series. She is Shahrukh and Gauri Khan’s oldest child. The couple also has a son, Abram Khan, 9, and a younger daughter, Suhana Khan, 22.