“Protect the Dolls” is a viral fashion campaign initiated by American designer Conner Ives in early 2025. The slogan, referring to transgender women as “dolls,” was first showcased during Ives’ Fall 2025 runway show at London Fashion Week. Ives, who has close ties with several transgender women, created the shirt as a response to increasing anti-transgender policies in the U.S., particularly following President Trump’s restrictive measures on transgender rights .
🌟 Celebrity Endorsement and Viral Success
The campaign gained significant traction when celebrities like Pedro Pascal and Troye Sivan wore the “Protect the Dolls” T-shirt at high-profile events. Pascal, known for his advocacy for his transgender sister, Lux Pascal, wore the shirt at the UK premiere of Thunderbolts, using the occasion to promote inclusivity and support for transgender rights . Sivan wore the shirt during his performance at Coachella 2025, further amplifying its visibility .
💰 Impact and Support for Trans Lifeline
Following the campaign’s success, Ives decided to sell the T-shirts, with all proceeds benefiting Trans Lifeline, a nonprofit organization providing crisis support for transgender individuals. The initiative has raised over $250,000 to date, showcasing the power of fashion in driving social change .
“Protect the Dolls” exemplifies how fashion can serve as a platform for activism, raising awareness and funds for critical causes. Through this campaign, Conner Ives and his supporters have highlighted the importance of protecting and uplifting transgender communities.
