There were high expectations for the first quarter of 2023 after a disappointing 2022. Pathan, starring Rukh Khan.
The only two successful movies were Pathan and Tu Jhoothi Main Makkar.
Pathan came to the rescue.
Pathan, which was produced for roughly 250 crores, was able to gross 542 crores domestically and surpass the Rs. 1000 crore mark internationally. The movie was screened in the morning in several locations to counteract the record-breaking advance ticket sales, which was exceedingly rare for a Hindi film.
Pathan had the greatest opening day of any Hindi film in India, collecting 57 crores, and the weekend numbers increased to Rs. 280.75 cr. 378.15 crores were recorded at the end of the first week, followed by 458.90 in the second, 505.85 in the third, and 8. 542.75 by the end of the week. The movie shattered a number of records, including the record for the fastest Hindi film to reach the 100, 200, and 300 crore marks. The Shah Rukh-starring movie achieved the highest opening day, single-day, and weekend grossings for any Indian movie in the UK.
Trade analysts contend that it lacked “out-of-the-box material or mind-blowing VFX,” but they maintain that Khan’s five-part performance in the movie was successful because of the “emotional connection with the viewer.” was later released. Year. Some saw the movie two or three times merely to see Shah Rukh, as if he were seeking revenge for all he had done in the previous months, from the Aryan Khan issue to the film’s failure to the boycott campaign, according to trade expert Atul Mohan.
a run of failures
Shehzada, starring actor Kartik Aaryan, cost Rs. but only made 140 crores 32.2 crores (Lifetime Collection). Similar to that, the 175 crore film Selfie starring Akshay Kumar only made 16.85 crore in box office receipts (lifetime collection). “Both the films were disasters and ran for a maximum of 2 weeks,” claims trade analyst Komal Nahata.
Kutti, which had a budget of Rs. 30 crores, was carelessly frittered away and brought in 4.65 crores. Films like DJ Mohabbat with Zwigato, Bheed, Lakdabagha, Nearly Pyaar, and Gandhi Godse: Ek War are among others that didn’t do well at the box office. The two largest movies, Shehzada and Selfie, flopped as a result of poor content and remake weariness, according to trade expert Taran Adarsh.
These movies’ poor performance was caused by a variety of forces working together. Two of the biggest movies, Shehzada and Selfie, which were anticipated to perform well, failed due to poor substance and remake weariness, according to Taran Adarsh. The cause of failure is always subpar material, not more nor less, believes Komal Nahata. Shahzada failed, but it couldn’t have failed all that horribly because it didn’t deserve to succeed. It could have used a stronger introduction. But, it didn’t since people are now reluctant to visit cinemas due to OTT. Users are accustomed to watching stuff online.
The expert also emphasizes how Pathan’s outstanding performance has prevented him from being influenced by other movies.
Light of Hope
Mrs. Chatterjee VS Norway (MCVN), starring Rani Mukerji, and rom-com, starring Ranbir and Shraddha Kapoor, are among a spate of failures. The movie Tu Jhoothi Mein Makkar (TJMM) was able to get some viewers into the theaters. created within the MCVN budget has made 30 crores in earnings thus far (17.05 crore), and the performance isn’t too shabby even outside of the nation. TJMM, directed by Luv Ranjan, brought in 139 crores, however technically it isn’t a commercial success because its budget exceeds the sum of its current profits.
“People will never pay to see a Kapil Sharma movie or a depressing movie like Shah Rukh’s comeback project, Bheed. According to Mohan and Adarsh, audiences prefer to watch action-packed movies that feel theatrical and offer good value.
Mohan says, “Films like Mrs. Chatterjee VS Norway and Selfie can make up for the loss later through digital rights. These could have done well if they had been pushed well.” We can have faith.
last blow
Following Pathan, everyone was waiting for actor Ajay Devgn’s Bhola, which came out on March 30. The action film has made 40 crores in the first four days since its debut, out of a total of 100 crores. It will bring in 80–90 crores for the company (approx). The movie won’t suffer because it has already made significant profits from satellite and digital rights.