Adam Rymer has been appointed to the newly created position of Chief Commercial Officer – US by Regal Cineworld Group.

Rymer has worked in the media, entertainment, and technology industries for more than 20 years. In order to increase revenue, improve customer acquisition, and maximize profitability throughout the circuit, he will oversee the planning and implementation of Regal’s food and beverage, box office, pricing, sales, loyalty, and marketing initiatives. Leveraging loyalty programs to boost lifelong moviegoer value and leveraging creative collaborations and digital engagement are key factors in the exhibition boom following COVID-19 and the strikes. In addition, Rymer will be in charge of the US film and content team. Eduardo Acuna, CEO of Regal Cineworld Group, will receive the new CCO’s reports.

Rymer joins Regal after serving as President of Reason Advisory, where he worked with businesses in the digital, film, television, gaming, music, and livestreaming industries on the future of consumer behavior, changing business models, and technology adoption. Rymer held positions as COO and CFO at Lava Bear Films, SVP of Digital Platforms at Universal Pictures, and President of Legendary Entertainment’s Digital Networks for a considerable amount of time. Rymer was the CEO of OpTic Gaming until recently. He began his career with Universal Music Group, where he worked in business development and strategic planning.

According to a statement from Acuna, “Adam’s career to date offers a rare blend of knowledge both inside our industry and in neighboring industries that can bring something new to our organization.” He is bringing a fresh viewpoint to the business, and it will mesh wonderfully with the leaders that have brought Regal this far. Adam and our current teams will work together to not only build on our history of recent success but also to create new standards for our business’s performance in the years to come.

With locations in the US, UK, Ireland, Israel, Poland, Czech Republic, Slovakia, Hungary, Bulgaria, and Romania, the company is the second largest theatrical exhibition company by number of screens under the Regal, Cineworld, Picturehouse, Planet, and Cinema City brands.