On Monday, Shah Rukh Khan’s son Aryan Khan teased fans about his upcoming wardrobe. Under the name D’Yavol, it is a ‘luxury streetwear’ brand. Announcing the first look of the brand, Aryan released a teaser ahead of its upcoming advertisement featuring Shah Rukh.
Aryan Khan is the first child of Shah Rukh Khan and Gauri Khan.
The short teaser clip shows Shah Rukh Khan erasing the word ‘timeless’ on a blackboard. He picks up a paintbrush after dropping it on the floor. It fades into a black screen before starting the label. Towards the end a glimpse of the actor’s face is seen.
Sharing the announcement video, Aaryan wrote, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours… Follow @dyavol.x for exclusive content.” Full video will be dropped on Tuesday. Aryan Khan is the co-owner of the brand. He has partnered with Leti Blagoeva and Bunty Singh, with whom he has launched the latter, a premium vodka brand for the brown spirits market.
Aryan started his business last year and announced the news of his upcoming clothing line. They first launched their spirits brand in India and with the same partners they collaborated with the world’s largest brewing company.
Talking about his brand D’Yavol, India Today quoted Aryan as saying, “As of now, we are thinking of an apparel line that comes out in March and will be launched as a limited edition capsule for consumers. Will be brought by the collection, which will be made available to them. Through drops on our web-store. As we move forward from there, there will probably be more verticals.” This lifestyle luxury collective has been in concept for almost 5 years. D’Yavol is finally here,” he also wrote on social media.
Aryan is 25 years old and is the eldest child of Shah Rukh Khan and Gauri Khan. She has a sister – Suhana Khan, who is set to make her Bollywood debut this year with Zoya Akhtar’s The Archies – and a brother – AbRam Khan, who is in school.
Apart from venturing into business, Aaryan will also be making his film debut as he is currently working on his debut film as a writer and director, which will be backed by his parents’ production house, Red Chillies Entertainment. Earlier, Aryan had signed up for Shah Rukh at the Indian Premier League auction and other events along with Suhana for his team Kolkata Knight Riders.