Since the Attitude Period, WWE has experimented with many concepts, giving rise to the brand split in an effort to keep things original and novel. Eventually another brand, NXT, was established, and the variation in all the shows really assisted them in increasing their viewership. Later, this was primarily because the roster’s lack of stars meant that the success percentage didn’t need to be maintained.
WWE was compelled to eliminate restrictions beginning in 2019, even though the brand divide was reorganised in 2016 to keep fans more invested in the product. It’s important for viewers to keep in mind that WWE introduced a brand invitation during that year. that period. A WWE Superstar was permitted to represent another company under this regulation.
Roman Rance will give a grand celebration at the 2023_ WWE King & Queen of the Ring event.
When she came on SmackDown even though she was supposed to be on the Raw brand, Charlotte Flair was one of the first Superstars to use the rule. The wild card rule, which was initially put into place after SmackDown superstar Roman Reigns arrived on Raw to challenge Vince McMahon on a show in May 2019, caused the brand split to practically fall apart.
WWE’s brand split has slowly disappeared since 2019
WWE described the strange rule on their website as a means of getting away from the brand split, which was almost ended as Triple H and his reign took control of the WWE creative staff. Before leaving office, Vince McMahon himself upheld this regulation. With this, the “Brand to Brand Invitational” also vanished, and recent reports have corroborated this.
fighter choice The brand segmentation may be “essentially gone,” which is telling. The networks that broadcast Raw and SmackDown, respectively, USA Network and Fox, have also reduced their prior standards so that the two programmes are independent of one another and have differing star power. The aforementioned restriction hasn’t even been brought up since Chief Content Officer Paul “Triple H” Levesque assumed leadership, claims a person close to creative.
A source told Fightful that there was a great deal of opposition to the concept among the creatives. Unless this happens to trigger someone’s memory, a member of creative told Fightful that they haven’t personally heard word brought up backstage in 2022.
Another source with deep ties to Creative claimed that the regulation was not implemented under the Triple H administration and that Fox and USA Network have recently loosened their insistence on distinct brands.
Many WWE stars made appearances on both brands in the months leading up to WrestleMania 39, and the Show of Shows match schedule featured numerous cross-brand contests as well. won’t be difficult. going forward.