SUNDAY AM: Due to the additional ticket sales that roll into Comscore overnight, Captain America: Brave New World from Marvel Studios did somewhat better on Saturday, bringing in $27.5M compared to last night’s figures. Disney and its rivals are adamant that we have the first $100 million opener for the domestic B.O. in 2025. Nancy and I saw it at $192.4M, which is about $2M less than the global opening.

A $100 million opening for an MCU film with a B CinemaScore? We will accept it. Fantastic work, Disney.

At an average ticket price of $15.17 (general) and $18.60 (general PDF), 5.7 million people saw Captain America: Brave New World over the course of three days, according to box office statistics firm EntTelligence. Fifty-one percent of the audience saw Brave New World before five of the clock on Saturday.

The launch of Brave New World is the fourth largest Presidents Day weekend history, giving the MCU all four of the top openings: Ant-Man and the Wasp: Quantumania ($120M), Deadpool ($152M), and Black Panther ($242M). The first Marvel Cinematic Universe film to debut at the top of the domestic box office for 35 straight years is Brave New World.

Disney realized they had a tentpole and spent money on it, despite the fact that this Captain America film may not have been as well-liked as previous MCU films. Unlike some other studios, they did not cut costs when they anticipated a B- CinemaScore. Disney spent almost $22 million on linear spot commercials that generated 926 million household TV impressions, according to iSpot.

The Brave New World campaign focused on Anthony Mackie’s character Sam Wilson’s MCU journey, while also emphasizing the Red Hulk, Harrison Ford’s look, and military appreciation.

One of the cross-promotions for Brave New World was Tide ($8 million), which created a special commercial based on the notion that superhero action can result in mess, so civilians in the MCU might get “collateral stains.” Tide held a “Collateral Stains Screening” in New York City, where guests were among the first to see the movie. The catch? As if they were on the edge of the action, the audience endured stains while watching the film. Guests took Tide products home to wash their clothing after the 4D experience.

Star Danny Ramirez starred in a special spot for Microsoft Copilot ($693K), in which his character Falcon uses the MS device to improve the design of his wings.

Other cross-promotions included Barbasol ($9K), American Family Insurance ($127K), and McDonald’s ($1.3M). Since last year, 115 million people have viewed the Captain America: Brave New World YouTube films uploaded by Marvel, according to Tubular Labs.

Another promotional partner for the movie was Peloton, an exercise bike company that encourages its members and fans to “Train Like a Superhero.” The film’s premiere was marked by themed rides and classes, culminating in a live ride at Peloton’s NYC studio featuring Mackie. The Hummer EV seen in the movie was featured in a bespoke clip spot created by GMC. A nationwide in-venue contest, limited menu options, and an improved golf experience were all part of Top Golf’s Block Party event, which was held at all locations from February 1 to April 13.

Not to mention Julius Onah’s and the actors of Brave New World’s obligatory appearances at D23 Anaheim, D23 Brazil, and San Diego Comic-Con.

The Captain Imax screens at about 400 provided 10.4% of the three-day business with $9.2M through today’s EOD and a rolling total of $10.5M through Monday, according to other statistics. Imax and PLFs together account for 37% of business. With more than $172K, AMC Disney Springs in Orlando continues to be the most popular venue.

At $4.2M on Saturday for a $13M 3-day, $16M 4-day, the Sony-distributed StudioCanal Paddington in Peru is slightly more expensive than where we saw it last night.

The four-day total weekend box office receipts for all films came to $178.2 million, an increase of 89% over the same period last year, when Paramount’s Bob Marley: One Love took the top spot with $33.6 million.